Por: Ysmael Ormeño Zender, PMP, PMO-CP, SMPC.AbstractIn today's increasingly interconnected and digitized environment, data transcends as a valuable and indispensable resource. Project management, in all its phases and regardless of the sector in which it operates, generates an immense amount of data that is not only used as a basis for analysis and decision making, but is also essential to achieve continuous improvement.While many project leaders still consider data simply as an associated means of generating reports, it is crucial to understand that this data, ranging from stakeholder information and project planning to schedule and budget tracking, is transformed into information when it is contextualized.This information becomes knowledge when the patterns and trends it reveals are understood and interpreted. And, ultimately, this knowledge can be translated into strategic actions and informed decisions that can make the difference between project success and failure.Systematized data management not only allows organizations to understand and control the present of their projects, but also helps them to foresee and shape their future.In this way, data management becomes a strategic tool to optimize efficiency, improve results and bring incalculable value to each project.